Viral Marketing and New Media

VIRAL MARKETING AND NEW MEDIA: UNDERSTANDING NEW COMMUNICATIONS TECHNOLOGIES

Wednesday, June 9

3:15pm – 4:45pm

The web has surpassed print as the dominant channel for news delivery, search engines are where we now go first to source opinions on products and services, and Americans are watching more than 12 billion clips a month online. With people looking to Twitter, Flickr and Wikipedia for a first draft of history, the media landscape has been forever altered by the proliferation of user generated media. Join Eric Schwartzman, founder of online newsroom provider iPressroom, creator of the New Media PR Boot Camp and producer of the PR Podcast On the Record…Online, and learn how to harness the power of social media to build buzz and generate transactions

ERIC SCHWARTZMAN, Consultant

Mr. Schwartzman is an independent consultant who provides social media training, social media strategy and social media policy development.

He has extensive experience helping organizations including Boeing, BYU, City National Bank, Environmental Defense Fund, Johnson & Johnson, Southern California Edison, Toyota, UCLA, US Dept. of State, US Embassy of Athens and the United States Marine Corps integrate innovative social media programs into their branding efforts, business processes and organizational communications programs.  Eric is currently co-authoring a book on business-to-business social media engagement, to be published by Wiley late 2010.

Eric Schwartzman is also the instructor behind the popular social media training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US. Since 2005, he has been producing the weekly, award-winning public relations podcast “On the Record…Online” (@ontherecord) about how technology is changing the way organizations communicate, the official podcast of the PRSA International Conference for the past three consecutive years.

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