Using Demographic Trends to Grow Your Licensing Business


Using Demographic Trends to Grow Your Licensing Business

USING DEMOGRAPHIC TRENDS TO GROW YOUR LICENSING BUSINESS:  BABY BOOMERS, HISPANICS AND WOMEN

Wednesday, June 9

10:00am – 11:00am

Demographics may be the most important force in driving consumer trends, yet they have been little recognized by the licensing industry. This panel presentation will deliver actionable data on some of the most important demographic trends in the U.S. and how they are creating opportunities for the licensing industry.

STEPHEN REILY, CEO and Founder, IMC Licensing

Stephen is responsible for overseeing licensing strategy and relationships with IMC’s clients as well as IMC’s business development and marketing efforts within the licensing industry. Stephen serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He serves on the Education Committee and is a past officer of the International Licensing Industry Merchandisers’ Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES).  In addition, Stephen has published articles in BRANDWEEK, brandchannel.com among others, and has been a featured speaker at leading industry events including Licensing University, LINK and The Licensing Letter Symposium

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