Understanding Consumer Trends and Market Research in Europe

UNDERSTANDING CONSUMER TRENDS AND MARKET RESEARCH IN EUROPE

Monday, June 7

12:30pm – 2:00pm

Learn about the Consumer Trends for licensed products in Western Europe in this informative session that will provide a broad understanding of the scope and size of the market, who the key retailers are and what sells and what doesn’t in this marketplace. This session will also provide an overview on the field of Market Research on Licensing, presenting the results of the quantitative research “Osservatorio Licensing” conducted over the past 3 years on the italian market.

ROBERTA  NEBBIA, Founder and Managing Director, Licensing Italia

Roberta Nebbia is founder and managing director of Licensing Italia, Ms. Nebbia was recently appointed “Official LIMA Representative in Italy”.  Founded in 1997, Licensing Italia is the first licensing consultancy in Italy giving clients a unique insight into all aspects of the licensing and brand development process.  Ms. Nebbia is a seasoned professional with more than 20 years of experience in several fields, including marketing, advertising, consulting, and licensing.  She was Head of International Licensing of the Ferrero Group and prior to that she was based in Luxembourg as International Brand Development Manager for Nutella. Her consulting clients include Carrefour, Sara Lee, Caffarel, Mondadori and Sistema Moda Italia.

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