Brandgenuity clients include Church & Dwight (makers of OxiClean and Arm & Hammer), Food Network, Pabst Brewing Company, Atari, Cadbury Adams and MGM, among others. Prior to starting the agency, Adina was SVP Business Development and Client Services at another leading licensing agency. She began her marketing career at Kraft Foods where for 10 years she managed cereal businesses and lead product development on wholesome snacks.

Responsible for expanding Hearst’s magazine title brand franchises across multiple product categories and distribution channels, her focus is on finding the most appropriate translations of those equities into consumer, entertainment and lifestyle products while building revenue-positive business relationships with partners and customers.  Brown was most recently senior vice president and general manager of Imix.com, a leading business-to-business provider and e-commerce site for personalized digital entertainment products.  She previously served as senior vice president, marketing and e-commerce at Kenneth Cole Productions; vice president, consumer products group at MTV Music Television; and director of marketing, consumer products at The Walt Disney Corporation.

He has responsibility for the product brand at Staples. Dave began his career at Staples in 1999 as Director of Product Development and Sales. He was promoted to VP of Global Product Sourcing in 2000 and served in other roles within the Staples Brands Group. Before joining Staples, Dave was Director of Costing and Technical Services for Reebok International Ltd. He worked in South Korea for Reebok as Sr. Manager of Materials, as well as other roles within Reebok. Dave has also worked in the gift and collectible business and consumer electronics. Dave is a graduate of Northeastern University and lives in the Boston area.

Ms. Fitzgerald is a marketing executive specializing in consumer marketing strategies targeted to moms and kids.   She has been successful in leading turnaround efforts and is an expert in leading new product development and brand launches.  Experienced in all elements of the marketing mix, Fitzgerald uses consumer insights with the Mom Market to successfully manage TV advertising, licensing, public relations, in-store merchandising, and on-line marketing.