LICENSING VALUATION AND ROYALTY RATE TRENDS
Tuesday, June 8
1:30pm – 3:00pm
Royalties and other compensation issues are a constantly moving target. This session will help you zero in on the current benchmarks relevant to YOUR business, especially in these licensing categories: Celebrity, Art, Entertainment, Corporate and Sports.
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DEBRA JOESTER, President/CEO, The Joester Loria Group
Recognized as a licensing and merchandising industry leader, Joester has more than 20 years of experience in developing award-winning strategic brand extension programs as well as breakthroughs in entertainment licensing, promotional licensing and special events marketing. Prior to starting her own firm, Joester held the position of president at Hamilton Projects, Inc. for 10 years, during which time she lead the New York-based, international licensing agency and was the architect of the firm’s most important programs |
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ADAM BEDER, Global Licensing Division, Spin Master
Adam began his career over 13 years ago when Spin Master was just starting out as a novelty toy company. He is one of Spin Master’s longest standing employees and over his tenor has successfully built and managed several key areas of the company. In 2001 Adam founded the company’s global licensing division. He has since led Spin Master to the forefront of the industry with an innovative approach to growing Spin Master’s overall business through an aggressive two-pronged approach; enhancing existing brands with relevant and appropriate properties and building new brands through early selection and acquisition of new Master Toy initiatives |
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CINDY BIRDSONG, Managing Partner, Brand Licensing Team
In her previous role as Vice-President of Worldwide Licensing and Retail Operations at The Coca-Cola Company, she led the transformation to integrate Licensing as a vital marketing asset and to better connect consumers to the brand through licensed products. In 2009, The Coca-Cola Company supported an outsource to Management Agency Model allowing Cindy Birdsong & John Shero to form their own agency, the Brand Licensing Team (BLT). Brand Licensing Team is The Coca-Cola Company’s first agent named in the U.S. |
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CHRISTINA MILLER, Sr. VP, Turner Sports Strategy/Marketing/Promotions and Cartoon Network Enterprises
In her dual role, she oversees Cartoon Network’s licensing and merchandising division in the U.S. as well as the overall management and direction of Turner Sports’ marketing and programming strategy. Her duties at CNE include managing global licensing partnerships, merchandising strategies and retail business development for Cartoon Network and Adult Swim properties. Prior to joining CNE, Miller served as senior vice president of brand licensing for HIT Entertainment. |
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CHERYL STOEBENAU, President and Founder, CAS Marketing
Stoebenau has 30 years of experience as a leader in the licensing field and has held senior positions in licensing, sales and promotion with Hallmark Cards and Coleco Industries. As a Licensing Consultant, Stoebenau has earned the respect of all major licensors and the reputation of identifying winning licensed properties. These strong licensor relationships and the ability to identify properties in the early stages have allowed Stoebenau to successfully position her clients in many high-powered licenses. Stoebenau works in entertainment and character based properties as well as brands. |