LICENSING IN LATIN AND SOUTH AMERICA
Wednesday, June 9
3:15pm – 4:45pm
One of the biggest growth markets for the industry has been Latin and South America. Learn from experts in the region what opportunities exist in these markets.
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MARY HUME, Founder, Keystone Marketing
Prior to staring her own firm, Mary was VP Latam for Global Brands Group. She has over 20 years of Latin American marketing and brand management experience in consumer package goods and services companies. During her career she has worked with a diverse portfolio of companies including Warner Bros. Consumer Products, Colgate, Unilever, Citibank, Heinz and Kellogg’s. She is fluent in Spanish and is working on her Portuguese. |
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FRANCISCO AGUIAR, Licensing Director of Gran TV S.A the Argentina Agent of Discovery Networks, LLC
Part of Start up team for Sports and Television Property Rights Licensing of Grupo Clarín, one of the leading multimedia companies in Argentina and Latin America representing soccer teams like Boca Juniors among others. Francisco was the commercial manager of the Argentina Rugby Union developing sponsorships, TV rights, and international rugby matches. After this he was Licensing Manager for Global Brands Group working on the start up office in Argentina with the FIFA and “Patito Feo” brands. Since 2007 he is the Licensing Director of Gran TV S.A the Argentina Agent of Discovery Networks, LLC for the Ad sales and Licensing Business. |
| MACA ROTTER, Executive Director, Televisa Consumer Products As Vice President, Business Development, BouncyNet, Inc, 2000 to 2003, she managed Mexico, LA expansion and strategies as well as key strategies for the sale of the company to Televisa Group (NYSE: TVSA). Managed Mexico, LA expansion and strategies, key strategic associate for the Sale of the Company to Televisa Group (NYSE: TVSA). Responsible for overseas production and imports control for direct sales in non-licensed products and DTR. As General Manager, Efectos Especiales, their fully owned property BURUNDIS in Social Expression markets gained 25% of the market share over Hallmark’s best properties and was responsible for developing the strategy for an Award winning website Burundis.com which launched the first e-cards in Spanish worldwide. |
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LUIS MIGUEL SALAZAR, Founder and President, COMPAÑIA PANAMERICANA DE LICENCIAS S.A.C.
Luis is the sole founder and president of COMPAÑIA PANAMERICANA DE LICENCIAS S.A.C. His company has worked with many brands and agencies in the licensing space such as: The Beanstalk Group, Cartoon Network, Global Brands, Red Nose and Sony ton ame a few. Luis has been awarded Licensing agent of the year in 1988 by LIMA and was awarded Licensing agent of the year 2008 by TELEVISA. |
| RENATA VIGNA, Founder, SMART
Ms. Vigna got her start in the business world as a brand manager at one of Brazil’s most popular fashion brands. She worked on the launch of Red Nose and has experience selling some of the world’s most famous character brands such as Snoopy, Garfield and Spider Man to name a few. |