LICENSING FOR BEGINNERS IN TODAY’S MARKETPLACE
Monday, June 7
9:00am – 12:00pm
This introductory course on licensing will present the fundamentals and best practices of licensing on a variety of fronts from experts in their fields. Find out what Licensing is and How and When to use it to Realistically Grow your Business; Basic Licensing Terminology; Roles and Responsibilities of Licensors and Licensees; The Role of a Licensing Agent; Risks and How to Minimize Them; How Licensees Evaluate Properties; How Licensors Evaluate Licensees; Protecting your Rights; Selling Your Property or Licensed Products to Retail; How to Present Your Ideas to a Potential Licensing Partner, and much more.
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RICK MALLOW, Founder, Making Connections
A 15- year veteran of the licensing industry, Rick is the founder of Making Connections, a marketing consulting agency. Prior positions include Elmer’s Products, Inc, FAB/Starpoint, MeadWestaco, Landoll Publilshing and American Greetings. He currently sits on the LIMA board and is Chairman of the LIMA Marketing/Membership committee. |
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LORNE BLOCH, Licensing Director, Mighty Fine Inc.
A licensing industry executive for the last 8 years, he is currently the Licensing Director at Mighty Fine Inc, a fashion knit top manufacturer. He oversees license acquisition, account management, compliance and strategy for the company. Previously, he was the Executive Director of Brand Management at DIC Entertainment. |
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JENNIFER CAMPBELL, VP of Licensing, Sanrio Global Consumer Products
Ms. Campbell is responsible for the growth and development of consumer product licensing for Hello Kitty and other Sanrio characters in the United States, Canada, Mexico and Central America. Previously, she held the title of Director of Licensing at Brand Sense Partners. |
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JAMES SLIFER, Vice President of Business Development, The Joester Loria Group
As VP of Business Development, Mr. Slifer is responsible for identifying and signing on new clients, licensees, working directly with retailers, factories and managing licensees. Prior to joining The Joester Loria Group in 2001, he held positions at Copyrights Group, Bradford Licensing and Apex One. |
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GUS WALBOLT, Co-owner, Mosaic Licensing
Mr. Walbolt is a consultant to business owners and brands helping them to establish opportunities for growth through licensing and strategic planning. He was the former CEO of AMCAL and is the co-owner of Mosaic Licensing. |