John Frascotti, Global Chief Marketing Officer of Hasbro, Inc.

John Frascotti is Global Chief Marketing Officer of Hasbro, Inc., a $4 billion leader in children’s and family leisure time entertainment brands. In this role, Frascotti is responsible for leading Hasbro’s global toy and game businesses and all of its licensing, digital and entertainment efforts.

Since joining the Company in January, 2008, Frascotti has been responsible for leading Hasbro’s global marketing and merchandising efforts and growing its deep portfolio of brands including TRANSFORMERS, NERF, MONOPOLY, LITTLEST PET SHOP, and hundreds of other brands.

Before joining Hasbro, John was a Senior Vice President of the Sport Division at Reebok International Ltd. where he managed the company’s largest global business segment. John began his career at Reebok in 1989 as an attorney and switched over to the product and marketing side of business in 1990. Frascotti left Reebok in 1999 to become President and COO of Myteam.com, a direct marketing company, before returning to Reebok in 2002. John held several senior executive positions throughout his career at Reebok including Senior Vice President of the Fitness Division, Senior Vice President, Acquisitions and Licensing and Vice President, Global Sports and Entertainment Marketing.

Prior to that, Frascotti began his career in entertainment law working at top law firms including Mitchell, Silberberg & Knupp in Los Angeles and Palmer & Dodge in Boston.

John received his BA in Economics from Yale and his law degree from Harvard. An active coach in youth sports, John, along with his wife, Dr. Sharon O‘Connor and their four children, currently reside in Needham, Massachusetts.