I Never Thought That Would Work


I Never Thought That Would Work

I NEVER THOUGHT THAT WOULD WORK:  UNUSUAL SUCCESS STORIES  AND WHY IT’S SO HARD TO DEVELOP NEW CATEGORIES

Wednesday, June 9

10:00am – 11:30am

There’s nothing more annoying…make that impressive and inspirational….than opening up a trade magazine to read that one of your industry colleagues has done a logic-defying deal. As we all struggle to realize our brand visions, come here the answer to the often asked question: “Wow; how did they do that?!” From Paula Dean mattresses to Little Rascals’ Alfalfa fertilizer, dogged research, strategic relationship management and perseverance win the day. If time permits, we might also discuss the popular corollary to “I never thought that would work”; that’s “ Gee. It seemed like a good idea at the time.”

 LIZ KALODNER, Executive Vice President and General Manager, CBS Consumer Products

She is charged with building brand awareness and revenue for a portfolio that includes current TV series such as 90210, America’s Next Top Model and CSI as well as an extensive classic library of some 150 titles such as I Love Lucy, Cheers, Love Boat and Gunsmoke.  Liz also manages the Star Trek franchise and is responsible for the company’s retail stores and ecommerce business.  Prior to CBS, Liz was EVP and GM, Global Consumer Products for Sesame Workshop, home of Elmo and Cookie Monster. Before Sesame, Liz was Chairman and Chief Executive Officer of Socialnet, an Internet start-up and early entrant in the social networking space. Liz spent 10 years in a variety of roles at the Walt Disney Company.
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