Getting Your Brand Ready for Licensing

Ms. Bridges has over ten years of brand strategy and licensing experience, Brooke Bridges oversees Beanstalk’s Business Development and Marketing departments.  Since joining Beanstalk in 2005, Brooke has been responsible for licensing plan development as well as client and licensee management for many of Beanstalk’s global clients, including Ford Motor Company, AT&T, and Habitat for Humanity, among others.  Prior to Beanstalk, Brooke worked as a consultant at Kurt Salmon Associates, a global management consulting firm.

For the past 35 years, Scott has served Stanley in Market Research, Sales Forecasting, Product Management, Marketing Management, International Business Development and Corporate Marketing.  His current responsibilities include Corporate Brand Management, Advertising, Licensing, Public Relations, Promotions, Sponsorships, and Special Events.

In this capacity, Gayle is responsible for overseeing both the Company’s out-licensing and in-licensing activities for all businesses on a global basis.  Gayle joined P&G in 1981 in sales marketing.  Since then, she moved into marketing/brand management and has held various marketing positions in P&G’s Beauty and Professional businesses, working on both global design teams and North America delivery teams.  Gayle joined P&G’s External Business Development group in 2005 to capitalize on her experience working with external companies and partners, a key strategy for the Company

Mr. Nens is responsible for the worldwide licensing of all brands at Ford including the Ford Oval, Ford Trucks, Ford Racing, Mustang, Lincoln, Mercury and Ford Vintage Nameplates. A 25-year veteran of Ford Motor Company, he has held several Marketing and Sales positions in Customer Service, Commercial Vehicle Operations, Export Sales and Global Marketing.  He also led Ford Motor Company’s 100th Anniversary Marketing, Sales and Special Event activities in 2003.