Licensing University 2012


Licensing University 2012

NEW!  Check out the 2012 Licensing University Schedule! Check back soon for full session descriptions, pricing and to register!

Sunday, June 11

Time Track Seminar
12:30 - 5:30 Retail State of Retail in the US and Tour of the Retail Market

Monday, June 11

Time Track Seminar
10:00 - 1:00 Intro Licensing for Beginners
1:30 - 3:00 Legal Licensing Law for Beginners
1:30 - 3:00 Social Resp Complying with Licensors' Social and Environmental Requirements
3:30 - 5:00 Intro Tips on Maximizing Your Attendance at Licensing International Expo

Tuesday, June 12

Time Track Seminar
8:30 - 9:30 KEYNOTE
10:30 - 12:00 International Basics of International Licensing
10:30 - 12:00 Legal Anatomy of a License Agreement
10:30 - 12:00 Marketing Style Guides
12:30 - 2:00 Tactics New Age of Brand Licensing
12:30 - 2:00 Tactics How to Work with Licensing Agents & Consultants
12:30 - 2:00 Marketing Maximizing Social Media in Toy & Entertainment Licensing
2:30 - 4:00 Art Art 101
2:30 - 4:00 International Licensing in Latin America
2:30 - 4:00 Tactics Royalty Rate Trends
4:30 - 6:00 Sector Watch Taking a Property from Digital to Retail
4:30 - 6:00 Marketing What Makes a Merchandisable Property?
4:30 - 6:00 Tactics Using Demographic Trends to Grow Your Licensing Business

Wednesday, June 13

Time Track Seminar
8:30 - 10:00 Sector Watch Entertainment Licensing Overview
8:30 - 10:00 International Emerging Markets: Licensing in Russia and India
8:30 - 10:00 Art Trends: How to Use Them to Compete in Art Licensing
10:30 - 12:00 Sector Watch Case Studies in Brand Licensing
10:30 - 12:00 Marketing Advanced Licensing Strategies
10:30 - 12:00 International Licensing in Asia
12:30 - 2:00 Licensee The Licensee Guide to Winning with Licensors
12:30 - 2:00 Retail 5 Things to Know When Presenting to Retail
12:30 - 2:00 Sector Watch Trends in Interactive
2:30 - 4:00 Accounting Royalty Underpayments
2:30 - 4:00 Retail Fundamentals of Direct to Retail
2:30 - 4:00 Licensee Identifying & Evaluating Licensed Properties for Your Brand or Company
4:30 - 6:00 Tactics Brand Strategies for Tough Economic Times
4:30 - 6:00 Sector Watch Sports Licensing Trends
4:30 - 6:00 Tactics Mad Men: Exploring the Grey Area Between Licensing and Promotions

Thursday, June 14

Time Track Seminar
9:00 - 10:30 Tactics Negotiating Strategies
9:00 - 10:30 Licensee Integrating New Products with Licensed Properties
11:00 - 12:30 Tactics Understanding the Boys Market
11:00 - 12:30 Sector Watch Celebrity Licensing
11:00 - 12:30 Licensee Why Should I Convert a Brand into a Social Game?
**Conference Registrations Are Non-Refundable