By Subject


By Subject

Intro

Time Date Seminar
9:00 - 12:00 Monday, June 7 Licensing for Beginners
2:00 - 3:45 Monday, June 7 Licensing Law for Beginners

General

Time Date Seminar
9:00 - 10:30 Monday, June 7 Expanding your Brand Internationally
10:45 - 12:15 Monday, June 7 Using Licensing with Cause Marketing
10:00 - 11:30 Tuesday, June 8 Retailer Exclusives: Hear it from the Source
11:45 - 1:15 Tuesday, June 8 Anatomy of a License Agreement
1:30 - 3:00 Tuesday, June 8 Working with Licensing Agents & Consultants
1:30 - 3:00 Tuesday, June 8 Royalty Rate Trends
3:15 - 4:45 Tuesday, June 8 Music Licensing: Turning Music Into Gold

Licensor

Time Track Seminar
10:00 - 11:30 Tuesday, June 8 Getting Your Brand Ready for Licensing
11:45 - 1:15 Tuesday, June 8 Using Your Style Guide as a Branding and Marketing Tool
3:15 - 4:45 Tuesday, June 8 Case Studies in Sports Licensing
10:00 - 11:30 Wednesday, June 9 I Never Thought That Would Work: Unusual Success Stories and Why it's so Hard to Develop New Categories
1:30 - 3:00 Wednesday, June 9 Best Practices Building a Corporate Brand

Keynote

Time Date Seminar
9:00 - 10:00 Tuesday, June 8 The Future Of The Entertainment Licensing Business

Licensee

Time Date Seminar
11:45 - 1:15 Wednesday, June 9 Putting it Together: A Strategic Checklist for Licensees
1:30 - 3:00 Wednesday, June 9 Sustainability in Licensing

International

Time Date Seminar
12:30 - 2:00 Monday, June 7 Understanding Consumer Trends and Market Research in Europe
10:00 - 11:30 Tuesday, June 8 Cross Border Licensing in Europe
3:15 - 4:45 Tuesday, June 8 Licensing In India, China and the Middle East
3:15 - 4:45 Wednesday, June 9 Licensing in Latin America

Retail

Time Date Seminar
12:30 - 5:30 Sunday, June 6 State of Retail in the US and Tour of the Retail Market
1:30 - 3:00 Tuesday, June 8 Retail Strategies Beyond the Top 10

Art

Time Date Seminar
11:45 - 1:15 Tuesday, June 8 Becoming an Art Brand

Marketing

Time Date Seminar
10:00 - 11:30 Wednesday, June 9 Using Demographic Trends to Grow Your Licensing Business: Baby Boomers, Hispanics and Women
3:15 - 4:45 Wednesday, June 9 Viral Marketing and New Media: Understanding New Communications Technologies

Interactive

Time Date Seminar
10:00 - 11:30 Wednesday, June 9 Deal Structures in the Interactive Gaming and Mobile World

Fashion/Retail

Time Date Seminar
11:45 - 1:15 Wednesday, June 9 Fashion Retailing and Licensing Opportunities

Legal

Time Date Seminar
1:30 - 3:00 Wednesday, June 9 Pitfalls & Protections in Licensing: A Legal Perspective

Accounting

Time Date Seminar
3:15 - 4:45 Wednesday, June 9 Monitoring and Protecting a Licensing Portfolio
**Conference Registrations Are Non-Refundable