Case Studies in Sports Licensing

CASE STUDIES IN SPORTS LICENSING

Tuesday, June 8

3:15pm – 4:45pm

A review of the key sports licensing programs and strategies. We’ll discuss 2-3 specific examples of successful licensing programs and unsuccessful licensing programs and lessons learned from each.

MEREDITH ASHLEY, Founder, GameTime Licensing

After spending six years at ESPN, Meredith has recently launched GameTime Licensing.  While at ESPN, Meredith oversaw licensing for several brands and multiple categories.  In 2008, ESPN won two LIMA awards for best sports brand and Hallmark for Best Sports Products.

HALEY JONES, Executive Director, World Poker Tour
TERI NIADNA, Director, International Consumer Products, NFL

Teri is responsible for the NFL’s international consumer products business, focusing on markets including Canada, United Kingdom, Mexico, Japan, and China. Teri devises strategies to develop the licensing business and executes initiatives alongside the NFL’s international MD’s.  Prior to joining the NFL, Teri was Director, Licensing and Merchandise at Univision and Associate Vice President, Brand Management, at The Beanstalk Group.

ROBERT PARISH, President, Rawlings
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