He has more than 35 years of experience in intellectual property and licensing law.  Before founding Grimes & Battersby in 1982, he had been associated with two major New York City IP law firms and was senior counsel at Gulf & Western Industries (now Viacom).    For the past 15 years, he has served as General Counsel for the International Licensing Industry Merchandisers’ Association (“LIMA”) and was recently inducted into its Hall of Fame.  He has also been an officer and member of the Board of Directors of the New York Intellectual Property Law Association (“NYIPLA”).  Greg is a prolific author, having written more than 25 books on various licensing and IP topics, including the seminal book on the law of merchandising entitled The Law of Merchandise & Character Licensing, which was originally published in 1985 and which is updated annually and License Agreements: Forms and Commentary published by Aspen Publishers.  He has written more than 50 articles on various licensing and IP topics and given more than 200 talks on the subject before a wide range of attendees.